- Personalized experiences for customers
- Research customer base
- Create loyal community
- Learn from customer base
- Monitor customer base
- Monitor the competetion
Social media offers a great deal of opportunities for both consumers and businesses. It has helped the consumer to interact with brands, voice their opinions and feedback, also helped them in searching, evaluating and comparing similar products and services.
Businesses on the other hand get the opportunity to invest in social media presence and develop more targeted ad campaigns, communicate with customers easily and use media to drive direct sales, access insights into customer perception of the brand.