- On-page SEO
- Off-page SEO
- Meta title and meta description
- Keyword Benchmarking
Search engine optimization commonly known as SEO is a process of making it easier to locate websites when searching online through search engines based on relavancy and targeted keywords. This can be achieved through several means that involve optimizing both external and internal factors of a website to influence its position in the search engine results.
Why is SEO important? SEO is very important to direct ineternet traffic into your website. This means there will be more people interacting with your website and that inturn means more potential customers. Good SEO helps create better brand identity and resluts in faster and measurable ROI, helping you gain a competitive advantage.